Product Information

• Product Name: Priyangu Seeds Whole
• Botanical Name: Callicarpa macrophylla Vahl.
• Ayurvedic Name: Priyangu / Priyaka
• Hindi Name: Priyangu / Dahiya
• English Name: Perfumed Cherry / Beauty Berry
• Form: Whole Seeds
• Plant Part: Seeds
• Family: Verbenaceae
• Category: Botanical Seed Material
• Ingredient: 100% Priyangu Seeds
• Product Type: Whole Natural Botanical Seeds

The Ayurvedic Pharmacopoeia of India lists Priyaṅgu with Callicarpa macrophylla Vahl. as its botanical name.

What Are Priyangu Seeds?

Priyangu Seeds are whole seeds obtained from Callicarpa macrophylla, a shrub traditionally associated with Ayurvedic botanical literature. The plant is distributed in parts of India and is known by several traditional names including Priyangu, Priyaka and Dahiya. Government medicinal-plant literature describes its flowers as fragrant and its fruit as a drupe containing seed material.

The whole-seed form is suitable where intact botanical seed material is preferred for traditional, educational, research or permitted formulation applications.

Product Features

• Whole Priyangu botanical seeds.
• Botanical source: Callicarpa macrophylla.
• Traditional Ayurvedic plant material.
• Naturally dried seed form.
• Characteristic natural seed appearance.
• Suitable for botanical identification and traditional preparations.
• Convenient whole-seed format.
• No need to powder when whole seeds are specifically required.
• Suitable for storage as raw botanical material.

Benefits / Fayde

For marketplace-safe product content, Priyangu Seeds can be described through their traditional and botanical characteristics rather than disease-treatment claims:

• Traditional Indian botanical seed material.
• Recognized in classical Ayurvedic botanical references.
• Suitable for traditional herbal preparations.
• Useful as a raw botanical ingredient.
• Whole form helps retain the natural structure of the seed.
• Suitable for traditional botanical studies and formulation work.
• Convenient ingredient for permitted herbal preparations.

How to Use

Priyangu Seeds may be used according to the requirements of the intended traditional preparation or permitted application.

For internal Ayurvedic use, dosage and preparation should be determined from the specific approved formulation or by a qualified Ayurvedic practitioner rather than from the raw seeds alone.

For non-medicinal botanical applications, use according to the requirements of the intended preparation.

Homemade Traditional Preparation

Priyangu Botanical Infusion

Ingredients:

• Priyangu Seeds
• Water

Method:

1. Clean the required quantity of seeds.
2. Use only the quantity specified by the applicable traditional formulation.
3. Add to water and prepare according to the relevant traditional method.
4. Strain where appropriate.

Important: This is a traditional preparation concept and is not presented as a treatment, cure or prevention for any disease.

Traditional Preparation Uses

Priyangu seed material may be encountered in:

• Traditional Ayurvedic preparations
• Botanical formulations
• Herbal blends
• Raw herbal material processing
• Traditional seed preparations
• Botanical research and educational applications

Regional & Common Names

Some regional names vary across references; botanical identification by Callicarpa macrophylla is preferable for accurate identification. Government medicinal-plant literature lists Priyangu/Priyaka, Dahiya and Perfumed Cherry, while the Ayurvedic Pharmacopoeia records the plant as Priyaṅgu.

Botanical Information

• Botanical Name: Callicarpa macrophylla Vahl.
• Family: Verbenaceae
• Genus: Callicarpa
• Species: macrophylla
• Plant Type: Shrub
• Plant Part in This Product: Seeds
• Common English Name: Perfumed Cherry
• Ayurvedic Name: Priyangu

The National Medicinal Plants Board publication identifies Callicarpa macrophylla Vahl. and describes it as a shrub occurring in parts of North-Eastern India.

Ingredients

100% Priyangu Seeds (Callicarpa macrophylla Vahl.)

No additional ingredients unless specifically stated on the product label.

Appearance

Whole Priyangu seeds are supplied in their natural intact form. Natural variation in size, colour and surface appearance may occur between batches.

Aroma

The product has a mild, characteristic botanical aroma. Aroma intensity can naturally vary depending on harvesting, drying and storage conditions.

Flavor

The raw seed has a characteristic botanical and slightly astringent/herbaceous profile and should not be consumed simply based on its appearance as an edible seed.

Packaging

Pack in clean, suitable packaging that protects the seeds from:

• Moisture
• Dust
• Direct sunlight
• Excessive heat
• Foreign odours
• Contamination

Storage

Store in a cool, dry place away from moisture and direct sunlight.

Keep the package tightly closed after opening. Avoid storing near strong-smelling materials.

Safety

• Use only correctly identified Callicarpa macrophylla seed material.
• This product should not automatically be treated as an ordinary edible seed.
• Follow the approved product label for its intended application.
• For internal Ayurvedic use, consult a qualified practitioner regarding suitability, preparation and quantity.
• Do not use during pregnancy, breastfeeding or for children without appropriate professional advice.
• Keep away from children.
• Stop use if an unexpected sensitivity or adverse reaction occurs.

Frequently Asked Questions

What are Priyangu Seeds?

Priyangu Seeds are whole botanical seeds associated with Priyangu (Callicarpa macrophylla), a plant recorded in Ayurvedic literature.

What is the botanical name of Priyangu?

The botanical name is Callicarpa macrophylla Vahl.

What is another name for Priyangu?

Common names include Priyangu, Priyaka, Phalini, Vanita, Dahiya and Perfumed Cherry.

Are Priyangu Seeds whole?

Yes. This product is supplied as whole seeds, not seed powder.

Is Priyangu the same as Beauty Berry?

Callicarpa macrophylla is commonly described as a beautyberry/beauty berry plant, and Priyangu is a traditional name associated with it.

Can Priyangu Seeds be powdered?

Whole seeds can be processed into powder where the applicable formulation requires it. Processing and dosage should follow the specific approved formulation.

How should Priyangu Seeds be stored?

Store in a cool, dry place, protected from moisture, sunlight and contamination.

Regulatory Note

Priyangu is an Ayurvedic botanical listed in the Ayurvedic Pharmacopoeia of India.

For marketplace listings, describe the product according to its actual regulatory classification, intended use and approved label. Avoid presenting the seeds as a treatment or cure for diseases, or making unsupported therapeutic claims.

Disclaimer

This information is provided for general botanical and traditional Ayurvedic product-information purposes. It is not intended to diagnose, treat, cure or prevent any disease.

Traditional references should not be interpreted as modern medical claims. Internal use should follow the applicable product label or guidance from a qualified practitioner.